Hello and welcome – we are delighted to have you here. We wish you a lovely Wednesday morning.

Your Swiss Online Shop for Well-being, Natural Products, and Joie de Vivre

Modern Natura AG ® stands for high-quality health products, fitness, and sustainable joie de vivre. In our assortment, you will find organic food supplements, certified medical devices, fair trade precious and healing stones, as well as selected yoga and sports articles.

We are committed to nature and actively work to protect the environment. We were one of the first Swiss companies to start converting our products to microplastic-free alternatives and are consistently continuing this. Highest quality without surcharge – fairly and sustainably produced.

Telephone Order Acceptance

076 812 00 91

Monday to Friday, 09:00 to 18:00

Our phone service is currently available in German only. Feel free to write to us by email or WhatsApp in your own language – we reply in English, French or Italian.

Swiss mobile network, no additional costs.

Order via SMS or WhatsApp

Send us the desired products and your address – we will get back to you with confirmation.

Send message to 076 812 00 91

Swiss mobile network, no additional costs.

5 CHF New Customer Discount

From 50 CHF purchase value, valid on the entire assortment.


Premium products from Modern Natura

Made to the highest quality standards: free from release agents and additives, vegan encapsulated and filled in glass. Only the best for your well-being – and, at no extra charge, in microplastic-free outer packaging.


Discover Our Product Worlds



Popular Categories at a Glance


Genuine gemstone bracelets for every occasion

Each bracelet is made from carefully selected 8 mm beads of a wide variety of minerals and is truly one of a kind – not just a stylish accessory, but a personal companion for well-being and harmony.


From our magazine

Interesting facts about nature, health, and well-being – background on our products, tips for a mindful everyday life, and inspiration for more joy in life.

All articles in the magazine


Why Modern Natura

  • A company established in Switzerland for years, BIO-certified since 2018
  • Direct and fast shipping from Switzerland, without detours
  • All ingredients are listed – not hidden, but easy to find
  • Premium products without release agents and additives in the capsule
  • Blue Planet Label: We do not believe in animal testing, dumping wages, and plastic waste in the oceans
  • We make a great effort to protect people, animals, and the environment

Learn more about us

Our History

  1. 2010 Launch of our first online shop with everyday necessities
  2. 2017 Founding of Modern Natura sole proprietorship
  3. 2018 Modern Natura is BIO-certified by BIO Inspecta Switzerland
  4. 2020 Conversion of the sole proprietorship to Modern Natura AG
  5. 2022 Registration of the Modern Natura ® brand in the Swiss trademark register
  6. 2024 Selected articles are offered exclusively in Swiss Post branches
  7. 2026 Comprehensive modernization of the webshop with a new design and proprietary technology

More information

CHF 5 voucher
Modern Natura Newsletter Get a CHF 5 voucher
Modern Natura AG ® Schweiz

We have refreshed our shop for you

Our online shop has been updated, from finding products to placing your order. You will find the familiar products and personal service you know in our new shop too.

10% off as a thank-you

Exclusively for you: valid until 1 October 2026.

NEUMODERN26

Valid on the entire range, with no minimum order value. Cannot be combined with other discounts or voucher codes.

Our shop is now available in several languages.

Choose your language. Your choice applies to the whole shop.